Amazon ended weeks of speculation by confirming its intended purchase of the Sizmek ad server and Dynamic Creative Optimization (DCO) suite. Some believe that this move could disrupt the very top of the digital advertising market.
The agreed sale price of Sizmek’s ad server and DCO assets were not disclosed publicly, but separate sources with knowledge of the proceedings stated that Sizmek’s assets were in the region of $75 to $100 million and estimated that the final offer was below that figure.
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