Amazon has confirmed its intent to purchase Sizmek Ad Server, along with Sizmek Dynamic Creative Optimization suite, after the ad-tech company filed for Chapter 11 bankruptcy protection.
Financial details were not disclosed publicly, and the deal is yet to close, per a statement made on Amazon Advertising’s website. The agreement concludes weeks of speculation.
“Once the deal closes, Sizmek Ad Server and Sizmek DCO will operate separately from Amazon Advertising for the time being,” it reads. “We look forward to working with the team, and we’ll share more updates as we invent and create new opportunities to better serve our advertisers over time.”
Pre-bankruptcy, Sizmek had attempted to position itself as an independent alternative to the walled gardens of Facebook and Google.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in