Amazon Confirms Sizmek Acquisition, Setting Course to Challenge Google

Sizmek's ad server business is second only to the search giant

Sizmek had positioned itself as an alternative to Facebook and Google's walled gardens.

Amazon has confirmed its intent to purchase Sizmek Ad Server, along with Sizmek Dynamic Creative Optimization suite, after the ad-tech company filed for Chapter 11 bankruptcy protection.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.