Amazon Confirms Sizmek Acquisition, Setting Course to Challenge Google

Sizmek's ad server business is second only to the search giant


Amazon has confirmed its intent to purchase Sizmek Ad Server, along with Sizmek Dynamic Creative Optimization suite, after the ad-tech company filed for Chapter 11 bankruptcy protection.

Financial details were not disclosed publicly, and the deal is yet to close, per a statement made on Amazon Advertising’s website. The agreement concludes weeks of speculation.

“Once the deal closes, Sizmek Ad Server and Sizmek DCO will operate separately from Amazon Advertising for the time being,” it reads.

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