General

How NBCUniversal Is Unifying Its Ad Delivery

In partnership with its Comcast cohort Freewheel

The integration effectively brings digital targeting capabilities to linear TV inventory.NBCUniversal
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By Ronan Shields

January 30, 2019

NBCUniversal has completed the first stage of a tech partnership with Freewheel to unify its ad delivery system, taking it one step closer to selling ad inventory to buyers across screens in a unified way.

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Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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