How Executives Can Push for Inclusion and Diversity in Their Own Businesses

GE's Linda Boff and AT&T's Fiona Carter spoke on the subject at Adweek's NexTech event

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As the marketing chiefs for two of the country’s largest and best-known corporations, Linda Boff, CMO of GE, and Fiona Carter, chief brand officer of AT&T, wield a tremendous amount of influence over their respective organizations. And at Adweek’s NexTech Conference last week, in a panel led by Lisa Granatstein, editor, svp of programming at Adweek, both Boff and Carter expressed that they try to use that influence to empower their organizations to prioritize matters of diversity and inclusion.

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