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Despite unprecedented efforts from the ad industry and law enforcement, fraud continues to blight the sector.
It’s an issue that cost advertisers $42 billion in 2019, according to analytics firm Juniper Research, and continues to challenge even the most seasoned security professionals, with app stores a notable point of vulnerability in the ecosystem.
That’s the conclusion of separate reports released this week, with experts also claiming the economic chaos spurred by the novel coronavirus is serving as further cover for fraudsters.
Security firm White Ops uncovered a fraud scheme dubbed Terracotta that targeted the Google Play store.
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