What’s Next for Hollywood’s 2 Top Trade Magazines Now Under One Roof?

Variety and The Hollywood Reporter will now share a publisher. What does that mean for advertisers?

Two longtime Hollywood publishing rivals are partnering up under a new name. Penske Media Corp, MRC

It’s a new era for Hollywood, where egos dominate not only the film industry but also the news organizations that cover it. 

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.