Havas Media Is the First Agency to Join Prebid

The consortium bolsters its ranks to help build standards around transparency and identity

Havas Media and Prebid logos
Havas Media hopes other holding companies will also join Prebid. Havas, Prebid

Marketers will now have a larger voice in Prebid, a coalition of ad-tech companies that standardizes programmatic monetization.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.