NexTech

Google’s Tara Walpert Levy on What's Driving a Shift in TV Viewership

Although some things may go back to how they were pre-pandemic, television consumption is not one

Though the pandemic accelerated viewership, it likely won't go back to how it was before.Adweek

By Alexandra Bower

August 3, 2021

People are watching YouTube, America’s No. 1 ad-supported streaming service, on connected TVs at higher rates than ever. But what’s behind this shift? And what’s driving the growth?

Alexandra Bower

@alexandra_cc1

Alexandra Bower is a freelance writer for Adweek.

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