Google Cuts Off Adobe’s DSP From Its Ad Exchange

Malware scare cited as reason for interrupting rival’s access to widely used inventory pool

illustration depicting a person floating alone on a chunk of ice with the adobe logo on their back while google sits atop a land mass in the distance
Adobe Advertising Cloud's EMEA seat on Google's ad exchange has been suspended. Illustration: Dianna McDougall; Sources: iStock

Google has blocked access to its online ad exchange via one of the industry’s major online media-buying tools in Europe following concerns that Adobe’s demand-side platform was implicated in a recent malvertising attack.

@ronan_shields Ronan Shields is Adweek's programmatic editor.