Facebook Makes Changes to Marketing API Regarding Special Ad Categories

Social issues, elections, politics must now be categorized at the campaign level

Facebook implemented two changes involving special ad categories for advertisers using Marketing API (application-programming interface) version 7.0 and above.

Ads about social issues, elections or politics must now be categorized as special ad categories at the campaign level, rather than at the ad level.

Software development engineer Charles Vidrine said in a blog post, “By moving this important classification upfront to the campaign level, it allows its effects to trickle down to the ad set and ad levels. With this change, advertisers will label all their ads in a campaign as about social issues, elections or politics.”

Advertisers must also specify the country where they want to run social issues, elections or politics campaigns.

Campaigns

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