DoubleVerify Buys Ad-Juster to Launch Sell-Side Offering

The purchase comes amid a flurry of ad-tech M&A activity

DoubleVerify and ad-juster logos
Financial details of the deal were not publicly disclosed. DoubleVerify, ad-juster

As 2019 draws to a close, the latest flurry of ad-tech mergers and acquisitions is underway, this time with DoubleVerify writing the check for Ad-Juster.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.