How Can Viant Differentiate in a Commoditized Ad-Tech Market?

Meredith offloads its 60% stake back to original owners

Tim Vanderhook, Chris Vanderhook and Viant logo
Viant CEO Tim Vanderhook and COO Chris Vanderhook once again fully own the company they founded. Getty Images, Viant

Recent weeks have brought a fresh wave of mergers and acquisitions in ad tech, and today it’s Viant co-founders Tim and Chris Vanderhook taking back full control of the company they created.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.