Connected TV

DoubleVerify and Comscore Partner to Offer Combined Ad Verification and Audience Measurement

The tool will be available to selected users in Q2 2022

Comscore, DoubleVerify
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By Meseret Ambachew

February 25, 2022

In a preferred partnership, ad verification company DoubleVerify and media planning company Comscore are combining data sets to offer advertisers a combined viewability and audience measurement view.

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Headshot of Meseret Ambachew

Meseret Ambachew

Meseret is Adweek's ad-tech reporter.

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