Connected TV

DoubleVerify and Comscore Partner to Offer Combined Ad Verification and Audience Measurement

The tool will be available to selected users in Q2 2022

Comscore, DoubleVerify
Headshot of Meseret Ambachew
By Meseret Ambachew

February 25, 2022

In a preferred partnership, ad verification company DoubleVerify and media planning company Comscore are combining data sets to offer advertisers a combined viewability and audience measurement view.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Meseret Ambachew

Meseret Ambachew

Meseret is Adweek's ad-tech reporter.

Recommended articles
Related Articles
Programmatic

Optable Names Former Index Exchange James Prudhomme as CROicon-image

By Meseret Ambachew

Programmatic

CTV Measurement Firm Innovid Up 10% in NYSE Debuticon-image

By Meseret Ambachew

Ampersand is an Official Seller of Altices Addressable Inventory
Programmatic

Ampersand Now Official Seller of Altice’s Addressable Inventoryicon-image

By Meseret Ambachew

Samsung Ads Partners with Data Platforms to Bring more Marketer Dollars to TV
Programmatic

Samsung Ads Partners with Data Platforms to Bring more Marketer Dollars to TVicon-image

By Meseret Ambachew

Microlearning
View All

Understanding How Social Values Can Help Brands Build Trust and Make Connections

Why Marketers Need Collaborative Work Management

The Power of Advertising on the Second Screen

Mastering the Art and Science of Subscriber Care

You Might Like

Creative Commerce Is at the Center of Industry Change

By Beth Ann Kaminkow, Global CEO, VMLY&R Commerce and CEO NY, VMLY&R

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

The State of Audio Advertising 2022

By Audacy

The Art of Shopper Recognition

By Acxiom