Blink, and you just might miss the latest ad-tech merger.
Supply-side platforms District M and Sharethrough are joining as the sell-side of the industry continues to rapidly consolidate.
The two companies are merging to remain competitive in what’s increasingly becoming a commoditized market dominated by tech behemoths, all while the buy-side looks to work with fewer SSPs.
“The name of the game is scale,” said Dan Greenberg, CEO of Sharethrough.
Both companies’ offerings are complementary, and combined they’ll form an omnichannel exchange.
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