Disney Unifies Ad-Tech Approach With New Advertising Platforms Team

Former Hulu vp Jeremy Helfand will lead the combined ad-tech unit

walt disney and hulu logos
The Advertising Platforms group extends Hulu’s existing ad tech and innovation across Disney’s entire footprint. Disney, Hulu

For Disney, data is the future of television.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.