Digital Ads Are Raking In More Cash Than Ever

IAB report says 2018 was the first year that annual ad revenue broke $100 billion

2018 was yet another record-breaking year for digital marketers in the U.S. The most recent estimates—which come courtesy of the latest IAB Internet Advertising Revenue Report released today—put last year’s earnings at $107.5 billion. The report, released by the IAB and prepared by the consulting firm PwC US, represents a 2% year-over-year increase from $88.3 billion in 2017.