2018 was yet another record-breaking year for digital marketers in the U.S. The most recent estimates—which come courtesy of the latest IAB Internet Advertising Revenue Report released today—put last year’s earnings at $107.5 billion. The report, released by the IAB and prepared by the consulting firm PwC US, represents a 2% year-over-year increase from $88.3 billion in 2017.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.