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2018 was yet another record-breaking year for digital marketers in the U.S. The most recent estimates—which come courtesy of the latest IAB Internet Advertising Revenue Report released today—put last year’s earnings at $107.5 billion. The report, released by the IAB and prepared by the consulting firm PwC US, represents a 2% year-over-year increase from $88.3 billion in 2017.
According to Sue Hogan, IAB’s head of research, the market’s rocketing growth is led by two things: mobile and video.