The Future of Identity

Criteo Is Testing Unified ID 2.0's Single Sign-On Solution

Testing with "hundreds of consumers" before rollout later this year

Criteo is also doubling down on its retail media offering. Criteo, Getty Images
By Ronan Shields

May 7, 2021

As the industry braces itself for the depreciation of third-party cookies next year, multiple efforts are underway to find a new cornerstone for online ad targeting.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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