Chicago-based Cars.com, the online site that connects consumers to car sellers, is now the latest company to bring its digital media buying in-house.
Duties that were taken in-house include paid social, typical display work, digital and programmatic buying, according to Jenny Chan, senior director of consumer marketing management and reporting at Cars.com. That work was previously handled by OMD’s Chicago office, which has been the company’s lead media agency for 15 years. OMD will retain its planning plus offline media buying duties, Chan added.
OMD
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