Ad Tech

Cardlytics to Buy Data Platform Bridg in $350 Million Deal

Its second purchase in recent months brings its spending on mergers and acquisitions to $625 million

Cardlytics purchased Dosh for $275 million last month.
Cardlytics purchased Dosh for $275 million last month. Bridg, Cardlytics
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By Ethan Wu

April 13, 2021

Bank-focused advertising platform Cardlytics will acquire customer data platform Bridg in a stock-and-cash deal worth some $350 million, the company announced today. 

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Ethan Wu

Ethan Wu reports on ad tech and programmatic advertising for Adweek.

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