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Search platform Captify has taken a majority investment from private equity firm SFW Capital Partners as it plans for growth in the impending cookieless digital ecosystem.
The U.S. investment firm has focused on information and data-centric software businesses, with 10-year-old Captify being its latest venture.
Captify, run by founder and chief executive Dominic Joseph, launched in London in 2011. It focused on transforming search and integrating with publishers and ecommerce data providers to offer first-party data without reliance on third-party cookies.
It works with brands such as Disney, Unilever,
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