Broadsign's Latest Acquisition Hopes to Streamline OOH

Partnering with fellow Canadian company Ayuda

Ad-tech company Broadsign announced the acquisition of cloud-based platform Ayuda today. The partnership of the two Montreal-based companies promises to bring a more streamlined media, marketing and sales management platform to publishers thinking of stretching their digital offerings out of the home (OOH) and into the streets. Terms of the deal were not disclosed.