Broadsign's Latest Acquisition Hopes to Streamline OOH

Partnering with fellow Canadian company Ayuda

Ad-tech company Broadsign announced the acquisition of cloud-based platform Ayuda today. The partnership of the two Montreal-based companies promises to bring a more streamlined media, marketing and sales management platform to publishers thinking of stretching their digital offerings out of the home (OOH) and into the streets. Terms of the deal were not disclosed.

In an interview with Adweek, Burr Smith, Broadsign’s CEO, said the current OOH landscape consists of a mesh of operating systems that simply “don’t know how to talk to each other,” not to mention the lack of automation in the space.

“On

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