Brian O’Kelley: Ad Tech Needs to Embrace Change, Not Resist it

‘The Godfather of Ad Tech’ on the future of media and business lessons from the past

photo of Brian O’Kelley with an orange background
O'Kelley was in conversation with Madison Alley Global Ventures CEO Michael Seidler. AppNexus

Few names in ad tech are more notable than Brian O’Kelley, inventor of the online ad exchange, the former CTO of Right Media Exchange—and the co-founder and (former) CEO of AppNexus.

@ronan_shields Ronan Shields is Adweek's programmatic editor.