New York-based ad-tech company Beeswax announced a $15 million funding round led by RRE, Foundry and Amasia with participation from You & Mr Jones.
The Series B funding brings Besswax’s total investment to $28 million as it promotes its programmatic media buying functions to advertisers with a feature it calls “bidder as a service.”
Beeswax, which boasts year-over-year growth rates of 150 percent, works with a range of media companies such as Dailymotion, Social Point and Twitch to integrate its bidder-as-a-service technology into their advertising stack, enabling them to deploy bidding algorithms to match their specific needs.
Beeswax will use the funds to accommodate brands bringing their media buying in house and to make further inroads in the rapidly emerging connected TV space.
“Brands
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in