AT&T's Xandr Prepares to Buy Clypd

Trade deal comes amid speculation over parent companies' ad tech strategies

A little more than a year after closing its purchase of AppNexus, AT&T is on the hunt again for more ad tech. This time, it is doubling down on television with the intended acquisition of Clypd, a company with significant investment from RTL, Europe’s largest broadcaster.

According to multiple sources with knowledge of the developments, AT&T’s ad-tech unit Xandr is poised to announce the purchase of U.S.-based Clypd, a TV-focused startup.

The sum of the intended purchase was unclear, although one source speaking with Adweek on background to avoid political blowback with knowledge of the ad-tech landscape, estimated the transaction would be substantially less than $100 million.

A Xandr spokesperson declined to comment.

According

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in