A little more than a year after closing its purchase of AppNexus, AT&T is on the hunt again for more ad tech. This time, it is doubling down on television with the intended acquisition of Clypd, a company with significant investment from RTL, Europe’s largest broadcaster.
According to multiple sources with knowledge of the developments, AT&T’s ad-tech unit Xandr is poised to announce the purchase of U.S.-based Clypd, a TV-focused startup.
The sum of the intended purchase was unclear, although one source speaking with Adweek on background to avoid political blowback with knowledge of the ad-tech landscape, estimated the transaction would be substantially less than $100 million.
A Xandr spokesperson declined to comment.
According
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