AT&T’s Xandr Monetize Is Ad Tech for the Open Internet

Telco’s media specialist arm leverages AppNexus attributes

Xandr logo on top of an image of a family watching tv
The new tool set has a particular emphasis on helping media owners monetize OTT inventory. Xandr

AT&T has unveiled Xandr Monetize, a suite of ad-tech tools it procured in its $1.6 billion purchase of AppNexus, a company that was arguably the poster child for independent ad tech.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.