Xandr Media, formerly known as AT&T AdWorks, has appointed ad-land veteran Jay Askinasi as its vp, head of agency and digital partnerships, as the telco seeks to further evangelize its offering to media buyers.
Askinasi joins from Publicis Media, where he served as global president, and will report directly to Xandr Media’s Jason Brown, svp and head of ad sales. His hire is a harbinger of further recruitment to the unit, according to a company statement.
In the statement, Brown said Askinasi’s experience in structuring both digital and programmatic deals at the agency-wide level will prove valuable as Xandr Media works to execute new holding-company agreements.
The company is aiming to unify ad sales across channels to make it easier for buyers to purchase different inventory types, such as addressable and connected TV along with digital video, from a single point of access.
“While Xandr already
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