As Brave Gears Up to Weaponize Privacy, Google Becomes Its Primary Target

Parties file for a pan-European investigation into online ad targeting under GDPR statute

The ruling could lead to the potential end of real-time bidding (RTB). Getty Images

The ad-tech industry gathered in Europe this week for the Dmexco trade show when Brave, the outfit behind a controversial web browser, took the opportunity to deal a GDPR-sized blow to the sector.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.