As Brave Gears Up to Weaponize Privacy, Google Becomes Its Primary Target

Parties file for a pan-European investigation into online ad targeting under GDPR statute


The ad-tech industry gathered in Europe this week for the Dmexco trade show when Brave, the outfit behind a controversial web browser, took the opportunity to deal a GDPR-sized blow to the sector.

Earlier this week representatives of Brave, the Open Rights Group and University College London filed simultaneous complaints with Data Protection Authorities (DPA) in the U.K. and Ireland under GDPR rules. The concerned parties are seeking a pan-European investigation into the practices of just about every ad-tech company—Google, in particular—in a challenge that will have far-reaching implications for the media business if successful.

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