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Mobile attribution and data analytics company AppsFlyer released the 11th edition of its Performance Index, which analyzes mobile media sources. The report examined 27 billion application installations and 58 billion app opens across 14,000 apps from January through June 2020.
For the latest edition of its report, AppsFlyer introduced two new indices, the IAP Index and the IAA Index, which, respectively, rank media sources based on “their ability to deliver users with the highest likelihood to complete an in-app purchase,” and on “their ability to deliver users who monetize best with ads.”