Ad Tech

Apple's Cookie-Blocking Update Causes Publishers More Pain

Tracking restrictions have arrived for the second-most popular web browser, Safari

Apple has been rolling out Intelligent Tracking Prevention features since 2017.Apple
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By Ronan Shields

March 25, 2020

Apple has positioned itself as a champion of user privacy, and this week it announced the full blocking of third-party cookies in its web browser Safari, two years ahead of rival offering Google Chrome.  

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Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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