Ad Tech

Apple’s Cookie-Blocking Update Causes Publishers More Pain

Tracking restrictions have arrived for the second-most popular web browser, Safari

Apple has been rolling out Intelligent Tracking Prevention features since 2017. Apple

By Ronan Shields

March 25, 2020

Apple has positioned itself as a champion of user privacy, and this week it announced the full blocking of third-party cookies in its web browser Safari, two years ahead of rival offering Google Chrome.  

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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