Ahead of Apple’s Worldwide Developer Conference next week, the digital advertising ecosystem is bracing for further policy updates that could significantly impact the $45 billion in-app advertising market.
Some fear Apple will revoke IDFA, the primary means for advertisers to target and track the effectiveness of their ads on iOS devices, in conjunction with the rollout of its data-privacy policies in its Safari web browser.
Apple is notoriously tight-lipped when it comes to communicating major policy decisions ahead of time, and WWDC is typically the forum where it announces

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