Ad Tech

Apple May Call Time on IDFA, So What’s Next for In-App Advertising?

Fears mount over the future of mobile marketing, but documents point to the potential future of iOS ads

illustration of two smartphones
Apple is widely expected to make a policy announcement over its mobile ad targeting tool at WWDC. Illustration: Amira Lin; Source: Pixabay
Headshot of Ronan Shields
By Ronan Shields

June 18, 2020

Ahead of Apple’s Worldwide Developer Conference next week, the digital advertising ecosystem is bracing for further policy updates that could significantly impact the $45 billion in-app advertising market.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Recommended articles
Related Articles
Programmatic

Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probeicon-image

By Ronan Shields

brian lesser
Ad Tech

Former Xandr CEO Brian Lesser Joins InfoSum’s Board of Directorsicon-image

By Ronan Shields

the seal of the US president
Ad Tech

US Antitrust Regulators Are Poised for Google Crackdownicon-image

By Ronan Shields, Scott Nover

bill schild and paul knegten
Ad Tech

Ad-Tech Firm Beeswax Appoints CRO and CMOicon-image

By Ronan Shields

Microlearning
View All

Understanding How Social Values Can Help Brands Build Trust and Make Connections

Why Marketers Need Collaborative Work Management

The Power of Advertising on the Second Screen

Mastering the Art and Science of Subscriber Care

You Might Like

Creative Commerce Is at the Center of Industry Change

By Beth Ann Kaminkow, Global CEO, VMLY&R Commerce and CEO NY, VMLY&R

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

The State of Audio Advertising 2022

By Audacy

The Art of Shopper Recognition

By Acxiom