Ad Tech

Amobee and UM Are Teaming Up to Fill Ad Space With Coronavirus PSAs

Companies want to direct readers to legitimate information and help publishers monetize their sites

A person's hand holding a smartphone that has an ad from the CDC
Ads sharing information from the CDC are already being served.Amobee
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By Andrew Blustein

March 18, 2020

Amobee and Universal McCann are spurring an initiative to buy digital ad space to fill units with public service announcements around coronavirus.

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Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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