Ad Tech

Amazon Opens Twitch’s Ad Inventory to Programmatic Buyers

The streaming network is now part of Amazon Advertising

Twitch inventory has been opened up to Amazon Advertising customers. Source: twitch

By Ronan Shields

September 11, 2020

Twitch inventory is now available on the Amazon Advertising platform, meaning media buyers will be able to purchase ads programmatically on the esports streaming site.

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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