Ad Tech

Amazon Opens Twitch's Ad Inventory to Programmatic Buyers

The streaming network is now part of Amazon Advertising

Twitch inventory has been opened up to Amazon Advertising customers.Source: twitch
Headshot of Ronan Shields
By Ronan Shields

September 11, 2020

Twitch inventory is now available on the Amazon Advertising platform, meaning media buyers will be able to purchase ads programmatically on the esports streaming site.

Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Recommended articles
Related Articles

Amazon

Amazon Marketing Cloud Enters Advanced Beta Testing

By Ronan Shields

Programmatic

Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probe

By Ronan Shields

brian lesser

Ad Tech

Former Xandr CEO Brian Lesser Joins InfoSum’s Board of Directors

By Ronan Shields

the seal of the US president

Ad Tech

US Antitrust Regulators Are Poised for Google Crackdown

By Ronan Shields, Scott Nover

Microlearning
View All


Connected TV Enables Effective Audience-First Advertising


Maximize the Value of First-Party Data for Today and Tomorrow


Subscriber Onboarding and Engagement Done Right


Why Brands Should Embrace Supply Path Optimization Now

You Might Like


Changes Across Retail, Publishing and TV Will Deliver More for Advertisers and Consumers in 2022

By Maureen Noonan


First-Party Data Is Great, But It’s Not Enough

By Rob Armstrong, VP of Product, Eyeota


Are You Having ‘The Privacy Talk’ With Your Marketing Partners?

By Foursquare


Research: The Intersection of Physical and Digital Commerce

By Inmar Intelligence