Ad Tech

Addressable TV Gets a Programmatic Boost

SpotX is bringing its tech to Project OAR and set-top boxes

Spot X logo and illustration of money
SpotX started working with Project OAR at the beginning of the year. SpotX, Getty Images

By Andrew Blustein

September 22, 2020

SpotX is bringing its programmatic tools to the fast-growing addressable TV space.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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