Addressable TV Gets a Programmatic Boost

SpotX is bringing its tech to Project OAR and set-top boxes

Spot X logo and illustration of money
SpotX started working with Project OAR at the beginning of the year. SpotX, Getty Images

SpotX is bringing its programmatic tools to the fast-growing addressable TV space.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.