Ad-Tech Firms Seek Financial Relief (and to Save the Cookie)

Coronavirus' impact on Q2 ad spend compounds existing stressors

Amid the chaos the coronavirus crisis has created in the media industry, separate intriguing petitions aimed at the media industry’s cash-rich platforms have recently emerged.

One request asks Google, Facebook and Amazon to implement more magnanimous policies that industry insiders hope will help reduce friction on Big Tech’s payment terms. Another asks Google to shelve its plans to depreciate cookies in its Chrome browser. Both requests have, at their hearts, a sense of fear of an uncertain world left in the wake of the economic impact of the coronavirus pandemic.

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