Spending on the addressable ad market is expected to hit $3.3 billion by 2020, and recent months have seen ad-tech companies stake their claim in the market with buffets of offerings. With the fall television season kicking off this week, ad-tech firms have debuted some TV-centric rollouts of their own.
One of the biggest announcements came courtesy of NCC Media, which revealed its rebrand to Ampersand, along with a slew of new tech for those in the TV market.
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