4 Million Subscribers – and Unprofitable? Closing of ‘Family Circle’ Signals Shift in Meredith Print Strategy
How could a magazine with more than 4 million subscribers be unprofitable? I kept seeing and hearing various versions of that question last month when Meredith Corporation announced it is about to publish the last monthly issue of Family Circle.
Here are the TL/DR answers:
- Not all circulation is profitable.
- Family Circle wasn’t necessarily unprofitable.
- The magazine has assets that will probably become more valuable after it is shut down.
- Meredith is shifting its magazine strategy, not exiting from print.