Zooey Deschanel’s New Lady Site Is Called ‘Hello Giggles’

And it's just as cute as its founder!

Headshot of Emma Bazilian

Actress/singer/cotton spokesperson Zooey Deschanel just launched a new website called Hello Giggles (which would be a great name for a baby-wear line) along with her friends Sophia Rossi, a TV producer, and blogger Molly McAleer. It’s filled with fairly typical female-friendly blog fare—imagine fellow webbie newcomer xoJane, declawed and bathed in sunshine—with the added bonus of Deschanel’s twee vibe.

The site’s contributors dish on fashion (“The 10 Best Outfits in Disney Films”), entertainment (in case you need another Real Housewives recap), and the usual musings about how hard everyone is on ladykind (“Life Doesn’t Come With an Airbrush Tool,” you know).

And be assured that you won't find any icky boy jokes here: “Everything hosted on the site will be lady-friendly, so visitors need not worry about finding the standard boys club content that makes many entertainment sites unappealing to so many of us,” says the site—because as everyone knows, nothing turns off women like the male of the species.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.