Outgoing Texas Rangers Pitcher Banners His Biggest Regret

Full-page Dallas Morning News ad includes a final apology

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

It’s become a rather frequent recent occurrence in U.S. newspapers: a professional athlete, post-trade, free agent signing or championship run, thanking the fans and a city.

In the case of today’s Yu Darvish Aug. 3 full-pager in the Dallas Morning News, as the pitcher heads off to the Los Angeles Dodgers, a couple of elements stand out. He ends by addressing his critics and also includes this paragraph:

Indeed. Darvish, who mentions at the top of the ad-text being with the Texas team for ‘5.5’

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in