You Can Buy Nielsen Ratings on YouTube Starting Next Month

OCR product ready to roll with pre-roll ads on Google's ubiquitous video service

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Google is now confident enough in Nielsen's Online Campaign Ratings product (which has been nipped and tucked by the data company over the last few years in ways that have quieted some of the more skeptical marketers) that it's going to start selling guarantees to advertisers based on OCR ratings one month from today.

And as of the end of 2014, Google will have OCR integrated directly into its Doubleclick platform, so you'll be dealing with Nielsen ratings when you're doing workflow, reporting and invoicing.



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