WWE Network Is the First to Ditch Traditional Cable

Will other entertainment brands do the same?

For the first time, there’s a major entertainment brand creating its own service for over-the-top video, and it’s ready to rumble. On Feb. 24, the WWE Network goes live on every device with an Internet connection. It’s been nearly three years since the network fruitlessly began looking for traditional cable distribution; with its app-based digital offering, WWE is taking the value proposition straight to fans—and the rest of the digital video industry couldn’t be happier.