Wired and Cisco Collaborate on Crowdsourced Tablet Mag

'The Connective' uses real-time data to tell interactive stories

Last month, Wired Insider, Wired's marketing and promotion arm, announced that it would embark on a daunting experiment in magazine-making: Assemble a standalone tablet issue in just two days. (In other words, no one would be leaving the office for a good 48 hours.) The Insider marketers and editors revealed the issue’s theme (“Mass Transmit”) at 3 p.m. April 26, crowdsourced content from Wired readers via email and Twitter, and then, fortified by Red Bull and fare from Wired’s resident chef, turned those articles into a fully interactive tablet magazine, sponsored by Cisco Systems.