What Exactly Does ‘Do Not Track’ Mean?

Digital Advertising Alliance is fighting misinformation

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The digital ad business last month took a beating from Sen. Jay Rockefeller (R-W.Va.) during the Commerce committee’s eighth privacy hearing in the past 18 months. Rockefeller, a big proponent of Do Not Track legislation and disbeliever in self-regulation, harangued marketers and browser companies for having failed so far to come to a consensus on voluntary Do Not Track standards.

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