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All right, so you’ve heard CES is about the wearable Internet this year —the gadgets you whip out at a party or over dinner or (God forbid) in the car. But back in the living room, there’s a war being waged for that much-maligned piece of furniture we all end up in front of sooner or later. Call it the Idiot Box, the Boob Tube or whatever you want—the majority of media consumption still happens in front of the television, and whether it’s gaming, movie watching, Netflix or just listening to the stereo, tech giants are fighting tooth and nail for a seat on your couch.