Variety.com Starts Implementing DailyMe's Newstogram Service
You’re likely already familiar with DailyMe’s Newstogram content personalization service — we recently covered the work they’ve done with ImpreMedia. Now, the behavioral tracking service is teaming up with Variety.com to provide website visitors with customized news and entertainment.
Newstogram works by tracking a person’s movements as they visit a site, then running the data it has gathered through a prediction engine, finally presenting highly relevant content specially geared towards that visitor based on what they are most interested in.
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