Updated: AOL Search Boasts Highest CT Rates


AOL search users are more likely to click on ads than any other major search engine. According to research released earlier this week by Chitika, a search-based online ad network, search engines with the top click-through rates were AOL (2.50 percent), Ask (1.76 percent) and Bing (1.74 percent). Yahoo (1.37 percent) and Google (0.98 percent) trailed the top five list.
 
The study, which was based on a sample of over 134.7 million impressions on Chitika’s network, serves as a follow-up to the company’s July 2009 study that sought to determine how CTR on Microsoft’s then newly launched Bing compared to that of existing search engines.

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