Twitter Gives #OneBoston Message a Big Push

Turns highly visible ad slot over to the hashtag

Around 4:30 p.m. ET on Tuesday, Twitter took the much-circulated hashtag, #OneBoston, and gave it the Promoted Trend slot pro bono. Viewers who click through the ad will see a tweet from Boston mayor Tom Menino, and then they can access a donation page to help the victims of yesterday's unthinkable marathon tragedy.