Time Goes with Three Covers
Special circumstances call for special adjustments. Facing multiple big news stories — Hurricane Sandy and the election on Tuesday — Time decided to tackle them all, and published three separate covers this week.
The Hurricane Sandy cover will be sent to subscribers in the Northeast, while the dual Obama/Romney covers will be sent randomly to everyone else.
“In the storm-ravaged Northeast, our cover spotlights our Hurricane Sandy story with a dramatic image captured for Time by photographer Benjamin Lowy using Instagram,” said Richard Stengel, Time’s managing editor, in a note to readers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in