‘Texas Trib’ Ropes In Funds and Readers

Surpasses Evan Smith's expectations

When The Texas Tribune launched in November 2009 as a nonprofit online news organization, it had one mission: to provide comprehensive reporting on politics, public policy and state government—increasingly critical coverage as local papers closed and the Austin capital city press corps waned.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.