So how does an aggregate score like the one on the right affect the long-term domestic box office performance of a big summer tent-pole movie? That’s a question Ben Fritz recently explored for a piece in the Wall Street Journal:
The direct correlation between aggregated reviews and attendance is only 30%, said Kevin Goetz, president of research firm Screen Engine/ASI. However, two-thirds of avid moviegoers, who often are particularly influential among their peers, are aware of Rotten Tomatoes scores, compared with one-third of casual moviegoers.
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