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A new study shows that watching content online instead of on TV is the new normal for young millennials and even younger Gen Zers.
Just how much digital video are they watching? The average survey taker viewed 11.3 hours of free online video (on sites like YouTube) and 10.8 hours of subscription video (on sites like Netflix) for a staggering total of 22 hours a week.
By comparison, that same survey group—1,350 people between the ages of 13 and 24—viewed an average 8.3